With a track record of having built 187 coffee bars, our Founders launch
“possibly the most advanced start-up in franchise history”
– Entrepreneur Magazine, Dec. 2023
Our Founders have been featured in:
TRENDS
In one of her best-selling books, Clicking, Faith Popcorn, Founder and President of Brain Reserve, one of the world’s foremost marketing and trend research firms lists 10 major trends that will be influencing businesses over the next 10 – 20 years.
Being on trend with even one of these major trends is enough to make a business concept viable. The Links Golf Cafe concept is fully on trend with several of the trends she lists and marginally on trend with several more.
These seven are:
Egonomics
Cashing Out
Down-Aging
Vigilante Consumer
Fantasy Adventure
Small Indulgences
Being Alive
The Seven Trends
1. Egonomics
Faith Popcorn refers to this trend as “Economics”, the desire for people to have their specific needs catered to rather than just being one of the masses. With advances in technology and communication, people have come to expect the quality between products to be comparable. It used to be that there were noticeable differences in quality between brands and people could distinguish themselves simply by the brand that they choose. With that field leveled, consumers are looking towards customized products to offer that level of distinction that used to be offered by quality alone. How Links Golf Cafe is on trend: What could be more customized or more cater to the ego than playing the golf course you want, rather than the one you are a member in each time? Heck, play three holes of Pebble Beach, then three holes of St. Andrews if you want.
2. Cashing Out
High level executives and mid-level managers are becoming disillusioned with corporate life. It’s called “The Great Resignation“. They are looking for alternatives to all of the stress and responsibility of running huge corporations. They want to simplify and focus more on what they love – and they are willing to give up some of their earning power to do it. They are “cashing out”. How Links Golf Cafe is on trend: The great news with the Links Golf Cafe franchise opportunity is that they can cash out of the corporate rat race without having to give up their income level. There are opportunities for Regional Franchisors and Area Developers to earn executive level incomes and for Individual Franchise Owners to earn a healthy income while working in an area related to their passion for golf. Golf every day? Absolutely!
3. Down-Aging
This trend refers to the over 50 market who are increasingly more affluent and in better health than this market ever has been. They are looking for a return to simpler and more playful times. They respond to the concept of the business as a center for community and are looking for pursuits to occupy them in their recreational time. The market is responding with more and more golf courses. Senior Golf (the “Champions Tour“) on television is more popular than ever, and more and more seniors play the sport. Our research shows that total recreational expenditures have grown at 13.2% per year compounded annual growth rate. How Links Golf Cafe is on trend: Links Golf Cafe capitalizes on this trend by providing an affordable, indoor way to enjoy the sport of golf, for a fraction of the Country Club cost. The layout of the Links Golf Cafe will also facilitate customers using it as a community meeting place.
4. Vigilante Consumer
Consumers are demanding quality customer service and they want a fair deal. How Links Golf Cafe is on trend: Links Golf Cafe ethical franchise system delivers franchise support, service and fairness in a way that’s “Sixty Minutes – proof”. True support, true buying power, and a genuine win/win.
5. Fantasy Adventure
The stresses of the modern world that gave birth to the “cocooning” trend that Popcorn spoke of in The Popcorn Report are now shifting towards a different type of escapism – Fantasy Adventure! This is a trend towards experiencing the exhilaration of a true adventure, with less risk (such as the IMAX Theater experience) or having a chance to live out your fantasies. How Links Golf Cafe is on trend: Every golfer dreams of being the next “Tiger Woods”, of that elusive hole-in-one, of the perfect game at Pebble Beach, or of owning their own golf course. With Links Golf Cafe, all of these things are brought within reach of “mere mortals” so that any golfer that follows the program or any business person who applies the business systems will be able to live out their fantasies for a fraction of the cost and the effort that it would cost them otherwise. And Links Golf Cafe virtual golf simulators allows golfers to experience playing eighty-seven of the top courses in the world for less than it takes to rent a cart on one of those actual courses!
6. Small Indulgences
The stresses of the modern world that gave birth to the “cocooning” trend that Popcorn spoke of in The Popcorn Report are now shifting towards a different type of escapism – Fantasy Adventure! This is a trend towards experiencing the exhilaration of a true adventure, with less risk (such as the IMAX Theater experience) or having a chance to live out your fantasies. How Links Golf Cafe is on trend: Every golfer dreams of being the next “Tiger Woods”, of that elusive hole-in-one, of the perfect game at Pebble Beach, or of owning their own golf course. With Links Golf Cafe, all of these things are brought within reach of “mere mortals” so that any golfer that follows the program or any business person who applies the business systems will be able to live out their fantasies for a fraction of the cost and the effort that it would cost them otherwise. And Links Golf Cafe virtual golf simulators allows golfers to experience playing eighty-seven of the top courses in the world for less than it takes to rent a cart on one of those actual courses!
7. Being Alive
Individuals everywhere are shifting away from the focus on material success and delayed gratification to an emphasis on having a better quality of life. This trend further supports the strength of the growth in the personal and professional development field. More specifically, it points to a growth in increased recreational activities. Our health is about a better life, not just about running ten miles. It's clear how Links Golf Cafe relates to this trend: …And what is better than playing golf everyday?
So why consider a franchise vs doing it on your own?
Great question.
Fundamentally we believe there are three reasons. Buying power (if it’s in writing, like we do), a system to make it easier, and marketing systems to increase the odds of success.
Our Five Stage Franchise
Awarding Process
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